The Vincent Price Art Museum To Reopen Oct. 16 with Three New Exhibitions and Free Outdoor Celebration
Posted: Sep/29/2021 8:55 AMFOR IMMEDIATE RELEASE
September 28, 2021
ELAC/VPAM Contact:
Kevin Jimenez
College Public Relations Manager
(323) 265-8807 | jimeneka@elac.edu
VPAM Foundation Contact:
Joseph Valencia
Exhibitions & Programs Manager
(323) 265-8841 | jvalencia@vpam.org
The Vincent Price Art Museum To Reopen Oct. 16 with Three New Exhibitions and Free Outdoor Celebration

MONTEREY PARK, CA–The Vincent Price Art Museum (VPAM) at East Los Angeles College (ELAC) is pleased to announce it’s reopening to the public effective October 16, 2021.
Temporarily closed since March 2020 due to COVID-19, the museum will re-open its galleries with a suite of new exhibitions, including the traveling exhibition Golden Hour: California Photography from the Los Angeles County Museum of Art and newly commissioned video installations by Tamara Rosenblum and Camilo Ontiveros and Javier Tapia.
Visitor reservations are recommended by email or telephone. However, walk-up entry will also be provided on a first-come, first-served basis. In accordance with the Los Angeles Community College District and the Los Angeles County Department of Public Health, all museum visitors must wear a mask, observe social distance, and complete a COVID-19 assessment form prior to arriving on campus.
“We are thrilled to have the museum re-open its doors to serve the community,” said Dr. Alberto J. Román, President of East Los Angeles College. “As one of the few museums located at a California community college, VPAM continues to play an important role in connecting students, faculty, staff, and the general public to the visual arts and its relevance today.”
Steven Wong, Director of the Vincent Price Art Museum said, “Our new suite of exhibitions explore topics that have gained further significance since the start of the pandemic, from the relationships we hold with our loved ones to larger concerns of climate change, migration, and local and national identity. We are proud to re-open our galleries with such thought-provoking exhibitions.”
Exhibitions Overviews
Golden Hour: California Photography from the Los Angeles County Museum of Art
October 16, 2021 - February 5, 2022
Golden Hour presents over 70 artists and three photography collectives who offer an aesthetic approach to understanding the complexities and histories of California. These images, gathered from LACMA’s collection, have come to define the myths, iconographies, and realities of this unique state. Pairing masters of photography with experimental practitioners in a range of lens-based media that includes photo sculpture, vernacular, and video work, the selection blurs the boundaries of the tropes that formed a California identity. With works ranging from the early 1900s to the present day, the exhibition is neither a didactic history of the state nor an inclusive tale of photographic history, but rather artists’ impressions of the state of being in, and being influenced by, California.
This exhibition was organized by the Los Angeles County Museum of Art in collaboration with the Vincent Price Art Museum at East Los Angeles College; Riverside Art Museum; Lancaster Museum of Art and History; and California State University, Northridge, Art Galleries. Local Access is a series of American art exhibitions created through a multi-year, multi-institutional partnership formed by LACMA as part of the Art Bridges Initiative. All exhibitions at the Vincent Price Art Museum are underwritten by the Vincent Price Art Museum Foundation and East Los Angeles College.
Tamara Rosenblum: Paraíso
October 16, 2021 - February 5, 2022
In Paraíso, a 4-channel video installation, artist Tamara Rosenblum directs her father, Gregorio Rosenblum, a Chilean theater actor and director, in a performance of archetypes: cowboy, scarecrow, clown, Italian widow, aging actor, ship captain, as well as other characters he occupied during her childhood, revealing intimate and humorous exchanges between father as performer and daughter as audience. Structured around short vignettes, the video consists of playful dialogs alluding to Gregorio’s own work as an artist, his relationship to the film canon, and his paternal style. Drawing from Absurdist theater traditions, the scenes are improvisational and lighthearted, nonlinear and nonsensical, and at times revelatory and profound. Much like an existential comedy, Rosenblum’s work presents moments of penetrating truth amidst a medley of amusing interactions. Poignantly, Gregorio, dressed as a clown, pretends to ice fish in the snow, catches a message in a bottle and states, “Don’t look for us, we already found paradise.”
The exhibition is generously supported by the Ford Foundation. All exhibitions at the Vincent Price Art Museum are underwritten by the Vincent Price Art Museum Foundation and East Los Angeles College.
Camilo Ontiveros and Javier Tapia: Liquid Light
October 16, 2021 - February 5, 2022
In Liquid Light, artists Camilo Ontiveros and Javier Tapia trace the movement of water across the United States and Mexico to raise poignant questions about water scarcity, climate change, and human disruptions to local ecologies. The exhibition is anchored by a newly commissioned film that documents the life and pathway of the Colorado River, tracing its flow across numerous locales from the top of the Rocky Mountains down towards the southern border at the Sea of Cortez. By following the path of this river, the artists recognize both the beauty and necessity of water while also marking the ways in which it can be monetized, contaminated, and politicized. The exhibition offers an immersive gallery experience, placing the film in conversation with audio loops and found objects to foster generative dialogues and new ways of understanding the geopolitics of the natural landscape.
The exhibition is generously supported by the Ford Foundation, The Danish Arts Foundation, and Grosserer L.F. Foghts Fund. All exhibitions at the Vincent Price Art Museum are underwritten by the Vincent Price Art Museum Foundation and East Los Angeles College.
Opening Reception
Saturday, October 16, 2021
4:00 – 6:00 PM
The Vincent Price Art Museum will host an Opening Reception with complimentary food and drink, live music, a photo booth, and resource fair comprised of local and on-campus community groups. All are welcome. Admission is free.
Visitor Information
Admission to all exhibitions and programs at the Vincent Price Art Museum is free. Visiting Hours: Wednesday–Saturday 12:00pm–4:00pm, subject to change. Please check vpam.org for updated information.
Due to the ongoing COVID-19 pandemic, all visitors must check-in the day of their visit utilizing the LACCD COVID-19 assessment form. Reservations are recommended by email or telephone. Walk-up entry provided on a first-come, first served basis.
The Vincent Price Art Museum at East Los Angeles College is located at 1301 Avenida Cesar Chavez, Monterey Park, CA 91754-6099. Onsite parking is free in the Parking Structure #4 located at Collegian Avenue and Floral Drive.
About ELAC
Since 1945, East Los Angeles College has been transforming the lives of students in the East and Southeast Los Angeles area through world-class education and career opportunities. ELAC has an international, multicultural student body that complements the diverse communities surrounding the college. With an enrollment of more than 60,000 students each year, ELAC offers 61 state-approved career technical education certificates and 55 associate degrees, 18 of which are transfer degrees. East Los Angeles College is home to the Vincent Price Art Museum making it one of the only community colleges in the nation to host a major art collection on campus.
About VPAM
The mission of the Vincent Price Art Museum at East Los Angeles College is to serve as a unique educational resource for the diverse audiences of the college and the community through the exhibition, interpretation, collection, and preservation of works in all media of the visual arts. VPAM provides an environment to encounter a range of aesthetic expressions that illuminate the depth and diversity of artwork produced by people of the world, both contemporary and past. By presenting thoughtful, innovative, and culturally diverse exhibitions and by organizing cross-disciplinary programs on issues of historical, social, and cultural relevance, VPAM seeks to promote knowledge, inspire creative thinking, and deepen an understanding of and appreciation for the visual arts.
Contact Information
Vincent Price Art Museum
info@vpam.org
(323) 265-8841
Website
http://www.vpam.org
**********
Image Credit
The Vincent Price Art Museum at East Los Angeles College. Photo by Monica Orozco.
Temporarily closed since March 2020 due to COVID-19, the museum will re-open its galleries with a suite of new exhibitions, including the traveling exhibition Golden Hour: California Photography from the Los Angeles County Museum of Art and newly commissioned video installations by Tamara Rosenblum and Camilo Ontiveros and Javier Tapia.
Visitor reservations are recommended by email or telephone. However, walk-up entry will also be provided on a first-come, first-served basis. In accordance with the Los Angeles Community College District and the Los Angeles County Department of Public Health, all museum visitors must wear a mask, observe social distance, and complete a COVID-19 assessment form prior to arriving on campus.
“We are thrilled to have the museum re-open its doors to serve the community,” said Dr. Alberto J. Román, President of East Los Angeles College. “As one of the few museums located at a California community college, VPAM continues to play an important role in connecting students, faculty, staff, and the general public to the visual arts and its relevance today.”
Steven Wong, Director of the Vincent Price Art Museum said, “Our new suite of exhibitions explore topics that have gained further significance since the start of the pandemic, from the relationships we hold with our loved ones to larger concerns of climate change, migration, and local and national identity. We are proud to re-open our galleries with such thought-provoking exhibitions.”
Exhibitions Overviews
Golden Hour: California Photography from the Los Angeles County Museum of Art
October 16, 2021 - February 5, 2022
Golden Hour presents over 70 artists and three photography collectives who offer an aesthetic approach to understanding the complexities and histories of California. These images, gathered from LACMA’s collection, have come to define the myths, iconographies, and realities of this unique state. Pairing masters of photography with experimental practitioners in a range of lens-based media that includes photo sculpture, vernacular, and video work, the selection blurs the boundaries of the tropes that formed a California identity. With works ranging from the early 1900s to the present day, the exhibition is neither a didactic history of the state nor an inclusive tale of photographic history, but rather artists’ impressions of the state of being in, and being influenced by, California.
This exhibition was organized by the Los Angeles County Museum of Art in collaboration with the Vincent Price Art Museum at East Los Angeles College; Riverside Art Museum; Lancaster Museum of Art and History; and California State University, Northridge, Art Galleries. Local Access is a series of American art exhibitions created through a multi-year, multi-institutional partnership formed by LACMA as part of the Art Bridges Initiative. All exhibitions at the Vincent Price Art Museum are underwritten by the Vincent Price Art Museum Foundation and East Los Angeles College.
Tamara Rosenblum: Paraíso
October 16, 2021 - February 5, 2022
In Paraíso, a 4-channel video installation, artist Tamara Rosenblum directs her father, Gregorio Rosenblum, a Chilean theater actor and director, in a performance of archetypes: cowboy, scarecrow, clown, Italian widow, aging actor, ship captain, as well as other characters he occupied during her childhood, revealing intimate and humorous exchanges between father as performer and daughter as audience. Structured around short vignettes, the video consists of playful dialogs alluding to Gregorio’s own work as an artist, his relationship to the film canon, and his paternal style. Drawing from Absurdist theater traditions, the scenes are improvisational and lighthearted, nonlinear and nonsensical, and at times revelatory and profound. Much like an existential comedy, Rosenblum’s work presents moments of penetrating truth amidst a medley of amusing interactions. Poignantly, Gregorio, dressed as a clown, pretends to ice fish in the snow, catches a message in a bottle and states, “Don’t look for us, we already found paradise.”
The exhibition is generously supported by the Ford Foundation. All exhibitions at the Vincent Price Art Museum are underwritten by the Vincent Price Art Museum Foundation and East Los Angeles College.
Camilo Ontiveros and Javier Tapia: Liquid Light
October 16, 2021 - February 5, 2022
In Liquid Light, artists Camilo Ontiveros and Javier Tapia trace the movement of water across the United States and Mexico to raise poignant questions about water scarcity, climate change, and human disruptions to local ecologies. The exhibition is anchored by a newly commissioned film that documents the life and pathway of the Colorado River, tracing its flow across numerous locales from the top of the Rocky Mountains down towards the southern border at the Sea of Cortez. By following the path of this river, the artists recognize both the beauty and necessity of water while also marking the ways in which it can be monetized, contaminated, and politicized. The exhibition offers an immersive gallery experience, placing the film in conversation with audio loops and found objects to foster generative dialogues and new ways of understanding the geopolitics of the natural landscape.
The exhibition is generously supported by the Ford Foundation, The Danish Arts Foundation, and Grosserer L.F. Foghts Fund. All exhibitions at the Vincent Price Art Museum are underwritten by the Vincent Price Art Museum Foundation and East Los Angeles College.
Opening Reception
Saturday, October 16, 2021
4:00 – 6:00 PM
The Vincent Price Art Museum will host an Opening Reception with complimentary food and drink, live music, a photo booth, and resource fair comprised of local and on-campus community groups. All are welcome. Admission is free.
Visitor Information
Admission to all exhibitions and programs at the Vincent Price Art Museum is free. Visiting Hours: Wednesday–Saturday 12:00pm–4:00pm, subject to change. Please check vpam.org for updated information.
Due to the ongoing COVID-19 pandemic, all visitors must check-in the day of their visit utilizing the LACCD COVID-19 assessment form. Reservations are recommended by email or telephone. Walk-up entry provided on a first-come, first served basis.
The Vincent Price Art Museum at East Los Angeles College is located at 1301 Avenida Cesar Chavez, Monterey Park, CA 91754-6099. Onsite parking is free in the Parking Structure #4 located at Collegian Avenue and Floral Drive.
About ELAC
Since 1945, East Los Angeles College has been transforming the lives of students in the East and Southeast Los Angeles area through world-class education and career opportunities. ELAC has an international, multicultural student body that complements the diverse communities surrounding the college. With an enrollment of more than 60,000 students each year, ELAC offers 61 state-approved career technical education certificates and 55 associate degrees, 18 of which are transfer degrees. East Los Angeles College is home to the Vincent Price Art Museum making it one of the only community colleges in the nation to host a major art collection on campus.
About VPAM
The mission of the Vincent Price Art Museum at East Los Angeles College is to serve as a unique educational resource for the diverse audiences of the college and the community through the exhibition, interpretation, collection, and preservation of works in all media of the visual arts. VPAM provides an environment to encounter a range of aesthetic expressions that illuminate the depth and diversity of artwork produced by people of the world, both contemporary and past. By presenting thoughtful, innovative, and culturally diverse exhibitions and by organizing cross-disciplinary programs on issues of historical, social, and cultural relevance, VPAM seeks to promote knowledge, inspire creative thinking, and deepen an understanding of and appreciation for the visual arts.
Contact Information
Vincent Price Art Museum
info@vpam.org
(323) 265-8841
Website
http://www.vpam.org
**********
Image Credit
The Vincent Price Art Museum at East Los Angeles College. Photo by Monica Orozco.