Marketing
Every organization needs to attract customers. The courses, certificate, and associate degree in Business Marketing are designed to teach students foundational marketing concepts. These courses help students understand traditional marketing, social media marketing, sales, advertising, and promotion to develop and maintain beneficial exchanges with a target customer.
Courses in Marketing: Take a course and build your knowledge in various Marketing aspects such as Sales, Advertising, Social Media Marketing, and Merchandising
Marketing 01 – Principles of Sales
Marketing 11 – Fundamentals of Advertising
Marketing 12 – Advertising Copy and Layout
Marketing 23 – Introduction to Social Media Marketing
Marketing 31 – Retail Merchandising
Check out the ELAC General Catalog for additional details regarding these courses.
Skills Certificate:
Certificate of Achievement:
Associate in Arts Degree:
Marketing: Certificate of Achievement and Associate Degree
Build your resume or follow a well-rounded path toward understanding what it means to be a real estate professional. Here at ELAC, you have three opportunities to build your knowledge and build your resume in real estate so you can be an investor or advance in a real estate and property career.
- Business Marketing I – Certificate of Achievement (22 Units)
- Marketing – Associates Degree (60 Units)
Career Opportunities: Start or run your own real estate business, manage properties or work in real estate services such as real estate escrow, insurance, or finance.
Marketing Career and Degree Information:
https://careered.cccco.edu/video-library/
Do you want to transfer into a Business Administration Degree program and emphasis in Marketing? Here are some examples.
Check out these options with the California State University system:
http://degrees.calstate.edu/search-results/10987/all/all/all?areaofstudy=Marketing
Check out the University of Southern California Marketing program:
https://www.marshall.usc.edu/departments/marketing
Check out the Loyola Marymount University Marketing program:
https://admission.lmu.edu/about/academics/majors/marketing/
Check out the University of California Irvine Marketing program:
https://merage.uci.edu/research-faculty/academic-areas/marketing.html
Check out the University of California Riverside Marketing program:
https://business.ucr.edu/areas/marketing
Marketing Courses
CSU
LECTURE, 3 HOURS
This course covers the basic principles of selling with emphasis on the partnering process, with recognition of multiple sales models. Additionally this course focuses on the total go-to-market strategies. Emphasis is placed on person-to-person sales strategies and understanding buyers’ social styles, and recognizing multiple sales models.
CSU
LECTURE, 3 HOURS
This course introduces students to the role of advertising in our economy. It gives a comprehensive overview of the planning and managing of advertising. The course also covers Integrated Marketing Communication (IMC) using a wide range of coordinated promotional tools, social media, television, radio, newspapers, magazines, and the Internet.
CSU
LECTURE, 3 HOURS
In this course, emphasis is placed on practical applications of preparing layouts and advertising copy. Students learn theory and application of marketing through the use of the Internet, print media, radio, and television. The purposes of advertising are stressed and students become acquainted with the latest techniques of advertising.
CSU
LECTURE, 3 HOURS
This course equips students with basic knowledge on how to use digital and social media to achieve business and marketing goals and focuses on web marketing, social media marketing channels, social media marketing strategies, social media analytics, and emerging trends in digital and social media. Students learn how to use digital and social media to market businesses domestically and globally.
CSU
LECTURE, 3 HOURS
This course covers retail operations including the world of retailing and the importance of the retail industry to the U.S economy. The importance of developing retailing strategic assets, challenges of coordinating multiple channels, development of a retail marketing strategy, location strategy for retail outlets, merchandise management, human resources and store management are covered.
Schedule of Classes
Contact Information
Location
Dept. Location: F7-303
Contact
Frank Aguirre
Chairperson
Email: aguirrfj@elac.edu
Jennifer Alvarado
Vice Chairperson
Email: alvarajj@elac.edu
Department Information
Email: business@elac.edu
Phone: (323) 415-4149