… personal qualifications for starting and managing a small business, determining the market opportunity, legal procedures, planning and marketing the business, location factors, capital requirements, protective factors to provide for risk, and … after the sale, and the skills needed for successful sales work. 3 OR MARKET 011 Fundamentals of Advertising This course introduces students to the role of advertising in our economy. It gives a comprehensive overview of the planning and managing of advertising. The course also covers Integrated Marketing …